Luxury Home Case Study 01 – Atlanta 2025

Highlights:

  • The listing on the First Multiple Listing Service shows:
    • 13,776 square feet (does not appear to be accurate – scroll to the bottom)
    • Price per sq.ft. based on primary above ground floors = $522 / sq. ft
    • Price per sq.ft. based on total finished area all floors = $345 / sq. ft
    • Closed on July 16, 2025
    • Sold at List Price at $5,950,000 ( was actually listed originally at $7,125,000 )
    • Sold in 154 days (was actually 709 days)
  • A glance at the FMLS archives shows that this property has been on the market since March of 2023. If you manually add up the days on market from the previous listings, that total comes in at 709 days. So why the discrepancy? There was a gap of 100 days which is long enough to disconnect the history in FMLS.

Zillow Data


The Zestimate spiked suddenly when property was first listed for sale (common on Zillow). Looks like the original Zestimate trend line ended up being pretty close to reality.


What about the Square Footage?

I have learned that square footage numbers are highly suspect in the Atlanta residential home marketplace. So that price per square foot you see online, probably useless.

This listing stated that according to Public Record the size of the home was 13,776 square feet. I immediately wondered, how close is that to reality?? So many questions…

  • Is that the Total?
  • Is that just the space that is Finished?
  • Is that just the main two above ground levels?
  • Is that including any area in the basement?

A quick search on Compflo (an appraisal database I subscribe to) revealed a previous appraisal record with sketches and a breakdown of the square footages

  • The above ground main finished floors area = 11, 397 sq. ft.
  • The basement (total) = 6,876 sq. ft.
  • Finished area in the basement = 5,832 sq. ft.
  • Total finished area (all levels) = 17,229 sq. ft.
  • Price per sq.ft. based on primary above ground floors = $522 / sq. ft
  • Price per sq.ft. based on total finished area all floors = $345 / sq. ft

Bottom Line

When hiring a real estate advisor to help you with the sale of your luxury home in Atlanta, make sure the people you are interviewing are thoroughly researching the comparable sales and are giving you accurate assessments of what it took those properties to sell so you can make well-informed decisions on yours.

Interested is discussing your specific situation? [CONTACT ME HERE]