All Selling Topics

Estate Sales

Estate Sales

We researched Estate Sale companies in October 2026 and here is what we found. Sensing Transitions — Emotional Stewardship. Potentially the closest philosophical match to Michael when grief, aging or family transition is the dominant issue. Peachtree Battle —...

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My Parents’ Home

My Parents’ Home

There are 4 Milestones in this process to be aware of: Both married spouses are alive and just downsizing to a new primary residence One spouse passes away and the other remains in the house The surviving spouse needs to move into assisted care The surviving spouse...

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Real Estate Reflections

Real Estate Reflections

March is awards season in the real estate world. I am very grateful for 2025 as I head into my 31st year in real estate. To celebrate, here are 31 reflections: Agents don’t make the market, they interpret it. (For those willing to listen) Drama is not mandatory but...

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Fraud & Closings

Fraud & Closings

As we ease into the new year, it is a great time to pause (even if only for a moment!) and appreciate the incredible work we do together. The world of real estate is intensely demanding, but we have the unique opportunity to forge lasting connections with our clients,...

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Chastain Park Home Sales

Chastain Park Home Sales

Chastain Park is a special market but it is not immune to interest rates. This chart overlays annual closed sales in Chastain Park with the 30-year mortgage rate. The relationship is hard to ignore: when rates rise, buyer demand pulls back — even here. All or Nothing...

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Luxury Home Case Study 06 – Atlanta 2025

Luxury Home Case Study 06 – Atlanta 2025

What can we learn? It's hard to know who to trust when you are interviewing real estate agents If you are off on the List Price, marketing can't overcome it. Price reductions will be needed. A final net sale price of $1,545,000 resulted in 88% of Original List price...

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Luxury Home Case Study 05 – Atlanta 2025

Luxury Home Case Study 05 – Atlanta 2025

What can we learn? If you don't DIG for the full story, you could easily make decisions based on flawed assumptions. If you are off on the List Price, all that dazzling marketing will be wasted and the property will sit on the market. 1980's vintage stucco resales are...

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Luxury Home Case Study 04 – Atlanta 2025

Luxury Home Case Study 04 – Atlanta 2025

What can we learn here? If you don't DIG for the full story, you could easily make decisions based on flawed assumptions. If you are off on the List Price, all that dazzling marketing will be wasted and the property will sit on the market. If it is new construction,...

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Luxury Home Case Study 03 – Atlanta 2025

Luxury Home Case Study 03 – Atlanta 2025

What can we learn? If you don't DIG for the full story, you could easily make decisions based on flawed assumptions. If you are off on the List Price, all that dazzling marketing will be wasted and the property will sit on the market. When you view the property below...

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Luxury Home Case Study 02 – Atlanta 2025

Luxury Home Case Study 02 – Atlanta 2025

Highlights: The listing on the First Multiple Listing Service shows: 10,532 square feet Price per sq.ft. based on primary above ground floors = $1,186 / sq. ft Price per sq.ft. based on total finished area all floors = $760 / sq. ft Closed on December 23, 2024 Sold at...

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